ATMs allow your customers to access all of their available cash from check cards, credit cards, and debit cards. When customers have more money, they spend more money. A study done by 7-Eleven and Convenience Store Decisions Magazine show 10% – 20% of the money withdrawn from an ATM is spent in that business.
By having an ATM there is less risk of robbery and employee theft.
By providing new and unique services for your patrons, your image is improved. One reason people patronize your business is value. An ATM only adds to the overall value of your store.
20% – 25% of ATM customers will make a purchase at that facility. Having an ATM will increase sales at your business.
You know that fee you hate to pay when you go to the ATM? Well, at your ATM, that money belongs to you! With these surcharge fees, you should earn enough to cover the cost of the ATM. The real profit comes from the additional sales from the thousands of extra dollars available in your business.
Your customers will no longer have to stop at your competitors to get cash (giving them the sales, too). You will have customers stopping at your place of business because you can accommodate their needs.